15 New Influencer Marketing Stats For Summer 2017
The year may be half over, but it’s not too late to increase your commitment to the strategy of influencer marketing. The practice of partnering with social media creators is more than a marketing...
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ION’s Influencer Marketing Roundup for July 21
Summer is here, and influencer marketing is moving at incredible speed this year, with more companies realizing the value of having authentic advocates to help get the word out on their products. New...
View ArticleIs Amazon Spark A Friend Or Foe To Brands?
Structured like a social network, Amazon Spark is designed for product discovery and recommendations, similar to Pinterest or Instagram. While still in its infancy, the app feature—by its very...
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LaCroix Sparkles With Millennials Thanks To Influencer Marketing
It’s brightly colored, a star on social media and all the cool kids are buying it. We’re not talking about the latest fashion trend, although Edina Monsoon would proudly wear it. It’s the hippest...
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Instagram And Snapchat Battle It Out For Millennial Affection
The battle for millennial attention rages on between Snapchat and its biggest rival Instagram—and it appears Snapchat is on the ropes. In the US, 34 percent of consumers between the ages of 18-to-34...
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Facebook Encourages Influencer Marketing With New Tools
Facebook has introduced new tools to further encourage influencer marketing on the platform. These new features are designed with collaboration in mind, from post creation to amplification. Brands are...
View ArticleGen Z Prefers Peers Over Celebrities, Quality Over Brand Names
Gen Z may be young, but they know what they want. As the largest single audience segment whose older members are entering the workforce, marketers are paying extra attention to this post-millennial...
View ArticleSnapchat Is Finally Offering Perks To Its Influencers
As early as March, Snapchat began inviting select creators to private meetings at its headquarters in Venice Beach to discuss partnership opportunities. Sources close to the situation confirm that...
View ArticleNew Facebook Tools Could Make Influencer Marketing More Expensive
Facebook’s new tools allow brands to easily boost influencer marketing campaigns on the platform. Boosted posts can be an effective way to reach new audiences, but the new features have some worried....
View ArticleHot Pockets Steps Up Its Game With Influencer Partnerships
Popular online gamers like Matt “Nadeshot” Haag, StoneMountain64 and AntoDaBoss are putting down the controller to snack on Hot Pockets. The Nestlé sandwich brand has partnered with these gamers and...
View ArticleInfluencers Launch Nonprofit, Invite-Only Trade Association
Qianna Smith Bruneteau and a group of 12 influencers convened the American Influencer Council (AIC), a nonprofit, invite-only trade association meant to “advance digital marketing education as well as...
View ArticleOver Two-Thirds Of Consumers Have Purchased A Product Following An...
At a time when audience engagement and digital connectivity are critical to braving the effects of the global pandemic, influencers provide brands a conduit for reaching consumers in meaningful ways...
View ArticleInfluencers Can Now Live Stream On Amazon
Amazon is adding a live streaming option to its Amazon Influencer Program, enabling influencers to earn commissions on qualifying purchases of products they feature. Available to influencers who are...
View ArticleTikTok Launches $200 Million Creator Fund Amid National Scrutiny
In early July, concerns over TikTok’s ties to the Chinese government and its data privacy practices caused Indian officials to ban the app there, where TikTok’s parent company ByteDance has invested...
View ArticleWith Fashion Industry Ad Spend Down 45 Percent, Brands Turn To Influencer...
Over the last few months, COVID-19 has forced the fashion industry to cancel or postpone fashion shows, find ways to convert in-store visits to digital experiences and appeal to consumers whose...
View ArticleInfluencers Open Up About A Potential TikTok Ban And Instagram Reels Launch
While the government, and now maybe Microsoft, decides the fate of TikTok in the US, major creators on the platform are opening up about what a ban would mean for their bank accounts. Meanwhile,...
View ArticleFor B2B Brands, Ongoing Influencer Programs Are 12 Times More Successful Than...
Always-on influencer programs are 12 times more successful than periodic campaigns, according to TopRank Marketing’s “2020 State of B2B Influencer Marketing Report.” The report reveals many B2B...
View ArticleTikTok And Reels Were The Most Popular Short-Form Video Apps For Creators In...
This week in influencer marketing news, new Sharablee research revealed branded content from influencers increased 21 percent, a survey from Obviously found TikTok and Reels were the most popular...
View ArticleFacebook, Kantar Research Shows How CPG Brands Can Benefit From Influencer...
As some consumers stray from their go-to brands for the first time due to the pandemic, marketers have an incentive to switch their focus from product-centric messaging to messaging that focuses on...
View ArticleThe Massive Reach Of YouTube Gaming Influencers
By 2023, there will be 3 billion gamers worldwide playing in what’s expected to become a $300 billion industry by 2025. The industry’s rapid growth provides marketers beyond consumer packaged goods...
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